A considerable number of small businesses and startups in Australia do not have websites. For these businesses, social media and word of mouth are the two principal ways to reach out to the potential customers.

Certainly, that is NOT enough. Without a credible website, it is practically impossible for any company to face the cutthroat competition prevailing in the market today, and thrive forward. However, having a website will not be sufficient. The site has to have specific basic components, which will enable the business to reach out to the majority of customers and serve its primary purpose. That is the reason, consulting an experienced web design agency in Perth such as Business Promoting Online is so very important.

Here are a few fundamental components of a small business website (or any website, to be frank!)

A Well-Designed and Well-organised Navigation Bar

This is an obvious criterion of any website. There is hardly any soul on the planet that would not prefer a website that is easy to navigate. Still, a number of businesses, simply because they have had their website designed by an inexperienced web design company, do not have a well-designed and well-organised navigation bar. Obviously, this takes a toll when it comes to connecting with potential customers.

A Design and Look & Feel That Supports the Business Niche

The first and foremost criterion of a business website is that it should have a look and feel that represents the business niche. In other words, it needs to be designed keeping in mind the target audience. For instance, the website of a local pawnshop will undoubtedly be different from that of a restaurant. Therefore, it is always essential to bestow the responsibility of creating the site to a seasoned custom web design company in Perth that will be able to serve the specified purpose of the business endeavour.

The business owners need to put more emphasis on a better end-user browsing experience than the over-the-top visual elements of a website. If the design elements are too heavy, they may distract the browsers, and the very purpose of the site may be defeated, and the critical functionality thereof may be rendered useless.

Besides, elements that are too heavy will weigh down the website, making it sluggish. That is obviously not a welcome feature after all! A website needs to strike the right balance between the over-the-top visuals and the functionality, and that is where the competency and experience of a web design company in Perth comes into play.

Besides, the website needs to be designed based on the following three principles:

• Responsive Design
• UX Optimisation
• Call to Actions

We will discuss all these three principles in our next blog.

Easily Reachable Contact Details

Quite surprisingly, there is a formidable number of websites belonging to these smaller businesses, which fail to come up with clear and comprehensive contact details for their visitors. This is a huge mistake.

The success of any website will very much depend upon the efficacy and the accessibility of the contact details on the ‘Contact Us’ page. What is the use of having a website, if the contact details do not lead the user to anywhere?

Besides all these, a website of small business needs to have a transparent and friendly ‘About Us’ page that will provide a comprehensive idea about the mission and vision of the business. It should have its social proof and a series of onsite blogs that will explain the various needs of the business and the impact it will have on the customers’ life.

Also, the site needs to have a customised CMS, a basic search engine optimisation, SSL certificate, and seamless integration of analytics and the conversion trackers in place.

Indeed, you see, these are not child’s play, and that is the reason you need a name like Business Promoting Online to have your website designed. So, if you have launched a business endeavour and if you are looking to make inroads into the market, call us TODAY. We will come up with the website that your business needs!