“Frequent Clicks- Consistent Leads- More Customers…”

No matter what business you own, if you have a marketing strategy, then getting the most out of it should be your primary aim. And if you haven’t used Google AdWords ads to control traffic to your targetted landing pages, then you don’t know how much you are missing out.

Truth be told- if you have started in the content marketing industry, just producing compelling content will not be good enough! You will need to learn how to use Google AdWords properly and without frustrating your efforts with these 4 deadly Adword mistakes!

Using Inapropriate Keyword Matches:-

Every Google AdWord user must familiarise with three main categories of keywords.

Broad Match- Using these ads will reveal when people search for your given key-phrases. Plus your ads will still appear regardless of the prospect’s intention.

Exact Match- The ads will showcase in the exact words which you typed in the search column. And for more clearer search results- enclose the key-phrase in a squared bracket – [best carpet cleaners]

And Phrase Match- Your ads will appear when your end-users search for your key-phrases in the exact order. Example- if your keyword is top carpet cleaner; the ad will display ‘top carpet cleaner’ (in the exact order).

Furthermore; if you wish to enter a phrase matching keyword, the individual words need to be in order. Example- ‘where to get top carpet cleaners.’ For better results; add double quotations to the key-phrase – “where to get top carpet cleaners.”

Making Only 1 Ad Variation:

Another common Google AdWord mistake is creating one ad per group or one ad with one variation. But, if you wish to increase your conversions and keep costs manageable, make numerous ad variations per your group.

Despite using the same headlines or description, it is important to come up with numerous ad variations to test out and decide which one is the most effective. And once you have found your winning strategy; you can look to pause the rest of your ads and create a different version of your winning strategy.

Very rarely will you find ad campaigns hitting the ground and running immediately? It takes time to find the ROI sweet-spot and generate leads or sales left-right-right-centre from day one!

Forgetting To Include Extensions:-

Its simple logic- look to use as many extensions as possible. The more real-estate these ads take up, the higher will be the CTR. More good news is that Google AdWord is to create adequately optimised ads to drive more qualified traffic. You can also add more pieces of information to make your ad campaign more compelling than the rest.

Look to add site link extensions that show different links of your site and send relevant pages to the users.

You can also incorporate callout extensions, which allow you to display some USPs.

Other key extensions to use include snippet extensions, location extensions, message extensions and price extensions.

When looking to target mobile users, it is best to use message extensions or call; extensions allowing users to text or call straight away if interested.

Ignoring Your Using Google Ads Experiments:-

Another hidden gem in Google Ads is the experiment feature. But it is also a shame that many advertisers or technicians cannot use it properly. This is particularly if it permits split tests and come up with adequate working variables.

Use this feature to test various landing pages, ad copies, key phrases-their matches and just about anything. Also, decide on the particular amount of traffic you can direct from every single experiment to limit risks and potential for rewards.

Now that you’re aware of those common Google AdWord mistakes try not to repeat them. The wise choice would be to contact ‘Business Promoting Online’; your reliable Adwords agency in Perth for your business endorsement.

To hire our Google Adwords specialist team serving Perth, call us @0433 985 962. Our services are reasonable, and our specialists are knowledge backed by years of field experience. And putting their heads together; we will come up with effective AdWords campaign to boost your conversion rate!