Where the dimension and needs of digital market are continually changing, the tactics to stay up in the list of search results are to be replaced too. So, as the SEO techniques.

If you take a look at the SEO hacks that are being used extensively by all the leading online business organisation until 2018, have been discarded by these companies. Everyone, who wants to make it big in the digital market is certainly racing for coming on the front-page result. However, its the ever-changing SEO techniques and strategies [PDF]  that are making the difference.

So, to make your presence felt in the search engine results and to confirm that you don’t fall back in beating your competitors in the current year, you need to follow some the current trends religiously.

Take a look at the major ones here.

A keyword is and has always been the most crucial term in SEO. And, over the years, following the guidelines of keyword-driven search results, the SEO consultants in Perth have mainly focused on keyword placement.

However, the idea of searching for the various ways in which the users can place their ‘search query’, it has now become essential to assess what the intention of the users is.

It’s high time to follow the popular cluster model. Under this content model, the two pages that are being followed are the Pillar Page and Cluster Pages. In the pillar page, your readers will find 2000+ words discussing a topic in detail.

On the other hand, the cluster pages contain brief details of the topic subheads that are being used in the pillar page. This is a way to split a single topic into topic clusters. The cluster heads remain linked to the pillar page. The readers who wish to explore different sides of a single topic, this model certainly fulfil their intent.

The only practical way to improve the organic ranking of your website is by formatting the content for better readability. You must know the simple rule. Engaging more people to read your content means that your site will experience a lower bounce rate. This indicates that you will be able to secure a high organic ranking.

How to Increase Content Readability?

• Use short paragraphs consisting of 3-4 sentences at max.
• Use bullet pointers packed with information relative to the main idea of the blog or article.
• Mix up the sentence length. There should not be any consistency so that the readers can find the right places to pause and then go again.
• Along with bullet points, using subheads is also recommended to split the main idea into divisions.
• Last but certainly not the least, carry out thorough research to make sure the content is presenting some new information in front of the readers.

If you look back at Google’s announcement back in 2010 regarding the website speed factor, you will understand how important it is to improve the website speed. According to our experts associated with Business Promoting Online, the best online marketing agency in Perth for long, site speed contributes to gaining better search engine ranking for your website. Users don’t like the idea of waiting for too long for a page to open. Instead, they will move on to the next website that is there.

Some of Google’s useful tools to increase site speed includes

• PageSpeed Insights
• Accelerated Mobile Pages Project
• Think with Google

The survey reports have clearly declared that the users who have waited long for a website open, 79% of them have not revisited the site. Of course, it automatically brings down the search engine ranking drastically.

To impress Google, here are some useful hacks for that the developers may put to use for increasing the site speed.

• Minimise the server response timing
• Remove redundant codes now existing on the website

Cut down the page size to 30% at least without tampering the image quality
Follow these rules for increasing the site speed, and you will never stumble on the page ranking any more.

Did you know that half of the search queries are going to come through ‘voice search’ by 2020? So, the scenario is that, the users will not type their question anymore. Instead, they will go for voice search.

Well, in the case you have thought that this is not going to leave any impact on the SEO, you are in the wrong boat! The keywords or queries put by the users will change drastically.

For instance, while searching, a user will type ‘dog diet’ in the search box. However, if the same person searches through voice, he will place his query in the form ‘what do dogs usually eat?’.

Hope you can understand the difference. So, to optimise your website for voice queries, you must include such relevant ‘search queries’ in your content. Discuss about this matter with your SEO consultant today and prepare your website for ‘Voice Search’!

Have you always thought that SEO results and their effectiveness are only limited to the search engines? Well, it’s high time to get out of that idea as you can optimise your website with YouTube videos too.

A recent study has shown the optimised YouTube videos often appear on the top 10 search results of Google. Also, recent research has clearly indicated that YouTube is one of the most popular search engines where at least 3 million search queries are being submitted in a month.

So, if you have the right tools and of course the interest of creating YouTube videos, using it for SEO will prove to be a great idea.

How to Make YouTube Videos SEO-friendly?

Create a Killer Title: Making the title SEO-friendly is the first step to be taken. The title has to be clickable so that the click-through rate is increased. It is somewhat the same strategy followed for blog posting too. In a nutshell, to get an increased amount of clicks and shares, you need to come up with a killer title.

Description Should be Elaborate: You must know that YouTube’s spiders are unable to read the words displayed on the videos. So, the description plays a significant role in this. According to the Digital Marketing consultants in Perth, the description must elaborate on what the video is all about. The spider will crawl through the information and find out the relevant keywords put in the part.

Use an Attractive Thumbnail: It is advised to use attractive thumbnail for videos when the click-through rate of the videos is at stake. YouTube offers you the facility of creating custom thumbnails. Take advantage of it and discard the YouTube’s default screenshot for your video. Put the most compelling image from the video in the thumbnail along with the title card getting displayed clearly.

According to a recent study on backlink generation, it has turned out to be evident that content with more than 2000+ words is getting relevant backlinks which are ultimately pushing the SERP ranking.

Well, it may sound a bit contradictory as because people these days run out of time for reading such a vast piece of writing on the internet. But, it works for SEO.

However, there is no need to fill a web page with 2000 words right from scratch. Instead, the SEO experts are suggesting to increase the word count gradually. Increase the content of existing pages to rank high in search engine results.

If you already have written 1000 words for a page with the assistance of the best SEO content service in Perth, update it with more 1000 words bifurcating the parts. And, the parts you are including must be relevant to the core topic.

For instance, if you have written about ‘makeup tips’ in the first segment of your blog, in the following parts, there has to be something like ‘makeup mistakes’ or ‘myths about makeup’. It will help the readers to get the segment of information they were looking forward to in one place.

But, it has to be well-researched, organised and reader-friendly so that you can stop the bounce rates.

If you keep content and SEO a bit away for a moment and pay attention to the technical aspects of your website, you will realise a few elements that you did not count. To rank in the top of search engine results for the current year, you need to go for technical optimisation. Here are some tips.

• Go Secure

Google has initiated showing warning signs to the users saying ‘your connection is not private!’ with the red warning sign for the websites that do not have the SSL certificate.

It’s high time that you secure your website by purchasing this certificate. Your site domain will turn to ‘HTTPS’ from ‘HTTP’ and Google will provide a green signal to you too. You will be able to secure a massive number of visitors.

• Perfect the Semantic Markups

To make sure that Google understands your data perfectly you have to rectify the semantic markups. These markups are the HTML tags that tell Google’s spiders the information listed on that particular page. By correcting the HTML tags, you will be able to ensure that the spiders do not have to spend much time on your page yet still get the information needed.

• Activate AMP for Making it Mobile Responsive

Google has started an open initiative name Accelerated Mobile Pages or AMP that let the publishers create mobile responsive content. With this feature, the display of your website will automatically get corrected making it mobile-friendly.

Backlinks are undoubtedly the driving force for ensuring the success of the implementations related to SEO. Ranking high without backlinks is ‘impossible’ in 2019. However, if you tend to believe that every link is worthy, you are genuinely living inside a soap bubble.

Good backlinks can only be received with quality content. Studies done by top SEO consultants in Perth show that 99.5% of the top 50 high ranked websites had strong backlink support that led them to this result. And, today’s market trend is pointing that creating backlinks is not enough. You need a variety of those for good results.

You are going to receive links from the blogs, author’s bio, news sites, product pages, directories and forums. However, never forget to validate those links to stay out of the harm’s way.

Local search has always been one of the most crucial factors for obtaining SEO ranking. According to the SEO trend analysts in Perth, at least 46% of all the searches on Google are done by people who are searching for local information. Following the simple steps will make it work.

• Submit relevant data about your business area coverage in the business listing directory. If you have changed your business address or added any other area to the list, make sure you have updated it accordingly.
• Create and optimise the local landing pages for the users to find your website easily while they are looking for local services.
• You can use the Schema marker as a part of the technical optimisation process for local SEO.

Last but certainly not the least, never omit the part of tracking your SEO performance. Analysing the SEO performance and noting every detail down for improving the marketing strategy is necessary.

Here is a list of questions you need to find answers for –

• Does any part of your website suffering from UX issues?
• Which of the website pages are being visited the least and what is the reason behind it?
• Which on-page changes in SEO have brought effective results and increased the ranking?
• Which style of keyword usage has brought effective outcomes?
• Which of your website pages is being visited the most and the probable reasons behind that?
• Which content was liked or disliked the most by your users?

When you are analysing the received data, make sure you come up with the relevant answers to these questions. This way, you will be able to emphasise on your SEO techniques even more.

The EndNote

Remember that, to upkeep with the SEO in 2019, you have to be much smarter than ever. Google is continuously editing the webmaster’s guidelines. So, choosing the right SEO strategists in Perth who can adapt to the changes rapidly and give you effective results within the quickest possible time will be the best option.

Get in touch with Business Promoting Online today and let our SEO experts use the trending strategies for improving your search engine ranking this 2019.