2019 is about to take the end, and it’s time to evaluate whether your SEO strategies are actually working or not. You need to be updated with the improved as well as much advanced strategies that can provide a good rank for your company website by the end of this year.
 
Whether you’re working on it individually or sourcing a team of professionals from digital marketing agency Perth, it takes a good amount of time and resources. So, it is worthy of finding out the strategies that are actually working. This will allocate the resources more effectively. SEO is an ongoing as well as laborious process that can change the game with the use of right strategies.
 
Since Google is consistently updating its algorithm, you have to make sure that your content stays on the top, and people get more attracted to your business niche. In this content, you will get to see some important metrics to track and monitor the SEO strategies-
 
Keyword Rankings: It is one of the important metrics to keep track of the performance of the SEO strategies. To improve the ranking of the website, our SEO consultants in Perth use keywords relevant to your business. So, it’s essential to keep checking the ranking of those keywords for your website. However, it’s not possible to do an individual search for every keyword. So, use of the tools like SEMrush can give you the entire picture of a website that how it is performing based on the keywords placed in the content.
 
Organic Traffic: It is one of the success assuring parameter for your SEO strategy. In the organic traffic data, you can see the direct impact of strategies on your website, i.e., the number of people visiting your website after finding you on the top of their search result.
 
Bounce Rate: It is a vital aspect to keep check of, as it helps you to determine whether the content of your website is working well or not. It is an effective measure point to know whether the content on your website is able to meet visitor’s expectations or not. High bounce rate means visitors are leaving your page quickly, whereas low bounce rate denotes your page is full of information that is related to the query of your visitors.
 
Bounce rate less than 30% is excellent
Bounce rate less than 35% and 60% means average performance
Bounce rate 70% or above denotes you need to evaluate your website
 
Conversion Rates: Setting an SEO strategy for your business aims to generate quality leads as well as increase the sales. With Google Analytics, you can track the action taken by your website visitors. And, you can make changes in your strategies accordingly.
 
Conversion rates above 3.5% or above is excellent
Conversion rate between 1%-3% range as good, and it has a scope for improvement.
Conversion rate between 0% and 1% denotes you’re losing quality leads to your competitors.
 
Apart from these 3, there are a few more parameters like domain authority, referring backlinks, page speed, click-through rate, local visibility, Google map rankings and page per sessions that can say how well-performing your website is according the SEO strategy you’re running currently.
 
Business Promoting Online is a web design company in Perth, who also have skilled digital marketers to carry out all these feasible analyses as well as improvements with a consistent effort in SEO. Call 0433985962 to reach our professionals for more query.