Launching is a crucial step in a website or web app development journey. Many business owners think that it is time to relax after launch, as they think it as the end of all hard work. Well, this not the case though. Launching doesn’t take a lot of time and energy, instead, the focus should lie on how the website will grow and how can it succeed. Well, it needs a constant update to your site to improve it and keep luring the visitors across the Internet beside standing best out of the rest in the market.
What Are the Central Elements of a Website Management Plan?
A great to-do list can help your site to succeed in the future. With having a long-term vision of your website, you can break-down the actionable daily and weekly tasks.
If your site is live now, what to do next? This a milestone you have covered and get hooked to a new set of work that put stress over some crucial areas of the website. Here are a few we must have to check:
1.Site Speed:
A fast loading website can improve the overall experience for your user and help you to rank high in Search Engine Search Result Pages. Our custom web design company in Perth, go through regular site check to ensure optimal performance.
2.Image Optimisation:
We give it a check whether your website has duplicate images across the site. Use only the relevant images and optimise them for a good site loading speed.
3. Go Through the Content:
A website launched in a hurry may come up with a lot of errors that can create a bad impression. While checking the content, we look for spelling errors and misused words. Moreover, we make sure that the content is properly optimised with apt formatting and most searched keywords.
4.Website Responsiveness:
Do you know how your site looks like across the different platform? The screen that one user uses may not the same as what others are using. So, we make sure your phone can perform great across the laptop, desktop, smartphone and other devices.
5. Submit Xml Sitemap:
XML sitemap is the thing that can help the web crawlers to determine the structure of your website. The file we will be submitting will contain the URLs that you want to rank in Google, and this will another way improve onsite SEO.
6.Accurate Sign-up Pathways and Forms:
Your website can have multiple pathways to be accessed by online visitors. Site elements like sign-up forms, buttons, navigation, contact forms are the things that need visitor’s input in order to function.
7. Execute Social Media Marketing Strategies:
In order to drive more traffic to the website, we use some online marketing channels and start with a question like “ where does my audience hang out?” While finding an answer to this question, we reach them using social media, content marketing, email marketing, Search Engine Optimisation and Pay Per Click.
8.Continuous Site Improvement and Optimisation:
You might not have enough traffic to optimise your website right away. So, how would you allow your website to grow and make it valuable to the audience?
Well, we test a few elements like the headline, the CTA or the Call To Action, website design, and displaying the social links across the website. Our affordable web design agency in Perth is known for using a number of paid tools to get the data and run the testing to know whether a website is running well or not.
9. Website Maintenance and Protection:
Did you know, without proper maintenance plan and schedule, there would be an increased risk of site breakdown or it can become vulnerable to get hacked. To avoid this problem, we carry out regular site backups, ensure themes and plugins are up to date, sweep out unnecessary data from the database and do the routine test of your website.
While capping off here, having some good security measures is necessary, so we implement some complex passwords, firewall installation and update plugins for admin directories for our client’s website.
Call us at 0433 985 962 for consultation or booking our services or you can visit us at http://businesspromotingonline.com.au/