Besides all speculations, it has now been official that loading speed of websites on mobile plays a crucial role in ensuring a good ranking on different SERPs (Search Engine Result Pages). Till date, it was considered that desktop speed contributed to ranking only. However, it has been made clear by search giant GOOGLE in its report on ‘Speed Update’ for all users.

‘Ranking is Going to Impact the Pages that are Slow’

The recent update by GOOGLE for the users clearly highlights that ranking factor is not only going to be decided by the desktop alone. Instead, it is going to be decided by portable devices as well. The pages that are on the sluggish side are going to fail miserably when it comes to ranking irrespective of the technology being used to develop and design it.

Every Millisecond of a Second will Matter

Note: Your website is not the only one in the search engine that is searching for a position on the first page of the search engine. Amidst millions of businesses in the world, hundreds in your local area, it is stiff competition. Therefore, in the advent, every millisecond of the loading time is going to make an impact on a whole.

According to the website design and developers from Business Promoting Online, a turbo-charged web page will ensure an easy search. The businesses are now getting their existing website checked for the loading speed and continuously monitoring them to bring in the effective changes to the issues if diagnosed.

The following are some of the tools that are used to diagnose the issue if any exists—

• Lighthouse
• Chrome User Experience Report
• PageSpeed Insight

By using the above tools, one can get an idea of performance by measuring the different user experience metrics under real-world conditions.

Driving Features that Boost your Website Speed & Performance

The use of the above tools helps in sorting out the areas of flaws and working on it to boost the speed of the website. The following are some of the elemental features to look out for to enhance the website speed, both on desktop as well as mobile—

Optimising the Image

According to the experts from Business Promoting Online, a reliable online marketing agency in Perth, one of the top reasons why most websites fail is the image. In an effort to keep the site engaging, images fall as a trap. However, experts say that there is no need for high-resolution images or media files. Files need to be compressed before uploading and this will surely going to reduce to loading time.

Streamlining the Design Code

Several factors affect the loading speed of the websites. When it comes to coding, it stands as the backbone because it controls how the site is going to look and function. In addition to this, the script files and the way these have been written to decide how the website loads.

The following are the ways by which this can be improved on the ground of designing—

• Reducing the number of HTTP requests
• Minimising the File Size

Defining the Hosting Infrastructure

Compromising on the hosting option is going to cost you dearer. Therefore, experts say that one should never compromise on the cost of the hosting.

Use of Unnecessary Plug-in

The use of unnecessary plugins bloats away the speed of the website since these often make unnecessary server requests. Therefore, as a part of enhancing the website loading speed, it is necessary to audit the current pages and uninstall those that are not necessary.

Conclusion

Website loading speed plays a pivotal role in ensuring that the page ranks on the top of the search result. Therefore, all the effective measures should be taken to boost the speed of the website loading.