Are you not satisfied with the website and the designs that seem nothing unique to represent your passion in the industry? Or if the competitors are complaining about baffling user experience? Or users are no more finding it interesting to win there confidence. Whatever the reason is, your company website is the heart of all the digital marketing tools, where you get the information from.
But an old website can hurt your business. How? Well, for modern-age online users, an old website is fun to look at. Kids today hardly know about old gadgets and even found least interested. So, an outdated website is a big negative. And, here are the 6 major reasons that our web development company has figured out that can hurt your business-
- A weak impression of your company’s personality
- Outdated security
- Lack of fresh content
- Not compatible to view on mobile devices.
- Reduced usability and accessibility
- It gives out a message like you don’t even care
A website can tell the tale of a business that couldn’t take care of the details. In the worst case, it doesn’t allow people to understand anything about your website and your business. Since we are into web design and development, we have found out a number of factors that prompted clients to redesign the website. And here are a few-
Web Design for Marketing Failure
Is your site not fast enough? Google has acknowledged that the speed is the ranking factor for the searches on all devices. With the 2018 speed update, it has put more emphasis on speed for mobile searches. Whether your audiences use desktop, laptop or smartphone, there is no one who will wait for 30 seconds for your content to load. They will move on and find different options, which is bad for any business. Reach our professional web designing team in Perth to fix your website loading issues.
Your Website is Not Mobile Friendly
Google’s algorithm pairs mobile friendly site with proximity to the searcher, when displaying local results based on “When” and “Where” searches on shopping, food or entertainment. If you check your site on mobile device and content falls apart- it causes a poor user experience that Google will notice. With proper redesigning, we can fix the poor mobile experience issue with responsive web design practices.
Your Site Isn’t Getting Organic Traffic
Visitors who can visit your website smoothly get the chances to engage and share your story. So, if there is no one who is visiting your website, there is no chance of making a purchase, know about your company or subscribing your services. So, when you find there is a steady drop in organic search traffic, it will take more than updating the content. There are multiple underlying SEO and design issues that our website design company can resolve by creating a new and compatible website.
Concluding Lines:
It’s quite tricky to move a new visitor through your website quickly and effortlessly. Giving them exactly what they are looking for solves their problem half way. Hence, right user experience or UX design is must cover everything from the site’s navigation and architecture to how and where the content is being delivered. And Business Promoting Online put emphasis on thorough website design that ensures a better user experience.